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Case file — Campaign system

Members who come back.

A gym’s booking software knew everything about its members — and told the owners nothing. We put that data to work.

Client

Knoxville climbing gym

The leak

Member data locked in booking software, unreachable for campaigns

The build

Nightly sync into the CRM plus engagement campaigns on managed infrastructure

The result

Members reachable, campaigns running on schedule

The leak

The booking platform held every member’s history — visits, passes, expirations — but none of it could drive an email. Win-back messages, renewal nudges, event announcements: all manual, so mostly they didn’t happen.

The build

We built a nightly sync that carries members and their status from the booking platform into the CRM, then set campaigns on top: renewals approaching, members gone quiet, first-visit follow-ups. Written in the gym’s voice, approved once, sent on schedule.

The result
Nightly
member data refresh — no manual exports
campaign results after first quarter
0
manual list pulls

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